I am an Associate Professor of Information Systems at Tilburg University. I received my PhD from the University of Mannheim. My research investigates digital platforms, user-generated content, and the societal impact of IT. This focus was inspired by my previous work as a business data analyst at zeroG (Lufthansa Group), where I helped develop a wireless in-flight entertainment platform.

My work is published or forthcoming in leading journals, including Information Systems Research (forthcoming), MIS Quarterly (2025), the Journal of Business Ethics (2023), and the Journal of the Association for Information Systems (2019). I regularly present my research at premier conferences across information systems and marketing, such as ICIS, SCECR, WISE, and the ISMS Marketing Science Conference. My projects have received funding from the Dutch Research Council (NWO), the German Academic Exchange Service (DAAD), the Joachim Herz Foundation, and Wikimedia Deutschland.

I am committed to education and was recognized as an Excellent Teacher at the Tilburg School of Economics and Management (TiSEM). I am also actively engaged in the academic community. I serve as a Track Chair for ECIS 2026 and 2027, building on my previous recognition with the Best Associate Editor Award at ECIS 2023. Furthermore, I regularly serve as a reviewer for leading journals in information systems and management, including Management Science, MIS Quarterly, and Information Systems Research.

Journal Publications

Reactions by Actual Data Breach Victims Over Time: Evidence From Facebook’s Cambridge Analytica Breach
Frederic Schlackl, Florian Pethig, Hartmut Hoehle, and Rajiv Sabherwal
Information Systems Research, forthcoming.
[PDF]
Media: [Mannheimer Morgen] [Walton College Insights] [News Tilburg University]

Behavior Toward Newcomers and Contributions to Online Communities
Florian Pethig, Hartmut Hoehle, Kai-Lung Hui, and Andreas Lanz
MIS Quarterly, 2025.
[PDF][Replication]

Biased Humans, (Un)Biased Algorithms?
Florian Pethig and Julia Kroenung
Journal of Business Ethics, 2023.
[PDF][Replication]
Media: [Psychology Today] [Forbes France] Blog: [The Gender Policy Report]

A Stigma Power Perspective on Digital Government Service Avoidance
Florian Pethig, Julia Kroenung, and Markus Noeltner
Government Information Quarterly, 2021.

Specialized Information Systems for the Digitally Disadvantaged
Florian Pethig and Julia Kroenung
Journal of the Association for Information Systems, 2019.

Working Papers

Unexpected Monetary Incentives and User-Generated Content on Digital Platforms
Florian Pethig, Kai-Lung Hui, and Andreas Lanz

Franchising Defrosts: The Impact of Ownership Structure on Service Availability
Yash Babar, Xabier Barriola, Ulrich Laitenberger, and Florian Pethig

Analytics Dashboards and User Behavior: Evidence from GitHub
Jan Schilpp, Florian Pethig, and Hartmut Hoehle